A site designed around what you sell
Not a template with your logo dropped in. The layout follows how your customers actually decide: what they need to see first, what objection comes next, where the contact form belongs.
Website Design
Website design that you can actually run yourself.
Most small business websites are built once and then quietly rot, because the person who built it made every change depend on them. I build the opposite.
Custom design, built to convert, structured so that after launch you can change your own copy, swap your own photos, and post your own updates without calling anyone.
I've built more than 200 of these since 2016.
What You Get
What you actually get
Fast loading on a phone
Most of your visitors are on mobile, on a mediocre connection. A site that looks beautiful on your desktop and takes six seconds on a phone is a broken site.
Search-ready from day one
Every page gets a real title and meta description, proper heading structure, compressed images, and structured data. This is the foundation local SEO is built on, and retrofitting it later costs more than doing it upfront.
Full ownership
Your domain, your content, your site. If you stop working with me, you keep everything and can hand it to anyone.
How It Works
From first conversation to launch
We talk first
What you sell, who buys it, what's not working now, and what you'd consider a win. If I think you'd be better served by something other than a new site, I'll say so.
I map the site before designing it
Which pages exist, what each one is for, what a visitor does next. Most bad websites are bad because this step got skipped.
Design, then build
You see layouts before anything is coded. Changes are cheap at this stage and expensive later.
You review it live
Not a screenshot, the real site, on your phone, before anyone else sees it.
Launch, then I teach you to run it
You get walked through updating your own content. This part is not optional, and it's why my clients don't end up stuck.
The Platform
Why I build on Wix
I get asked whether Wix can handle serious work. Here's my honest answer: the platform stopped being the limitation years ago, and I bet my business on that in 2016.
West Michigan Kitchen Studio runs three showroom locations and a full product catalog on it. Age Management of West Michigan, one of the largest independent medical offices in the region, moved to it from WordPress and nearly doubled their traffic. Peace Church Middleville serves over 2,600 people across two locations and their staff updates the site themselves.
What Wix buys you specifically: no plugin maintenance, no security patching, no hosting bill to manage separately, and an editor your team can actually use. What it costs you is almost nothing that a small business ever actually needs.
If you'd rather understand the platform argument in depth, I wrote it out on why I build on Wix.
Common Questions
Common Questions
Do I need to know what Wix is?
No. Most of my clients don't and never think about it again after launch. You're hiring a website, not a platform.
How long does it take?
Website design can take anywhere from 3 weeks up to 3 months. It completely depends on your project.
What do you need from me?
Your content, or a decision to have it written. Photos, or a decision to have them taken. The single biggest cause of delay on every project I've run is waiting on content.
Can I update it myself afterward?
Yes, and I'll show you how before launch. This is the whole point.
Do you work outside Grand Rapids?
Yes. I'm based here and work with clients nationwide. Local clients get in-person meetings if they want them; remote clients haven't found it to be a problem.
Let's Build It
Let's see what your site
could look like
Tell me about your business and I'll design a free mockup of your homepage. If you love it, we build it. If not, no harm done.
Free mockup · no cost · no commitment