Website Redesign

Website redesign, usually off WordPress.

Almost every redesign I do starts the same way: the client has a website that technically works, and they hate it.

It's dated. It's slow. Their staff can't update it without submitting a request to someone. And it doesn't look like the business they've become since it was built.

That's the majority of my work, and nearly all of it is migration off WordPress.

Sound Familiar?

What I hear before every redesign

“Every update is a battle.”

Peace Church Middleville is one of the fastest-growing churches in the country, serving over 2,600 people across two locations. Their staff needed to post sermons and events constantly. Their WordPress site turned every one of those into a project.

Read the case study

“It doesn't reflect what we do now.”

Village Custom Interiors started as Village Flooring in 2004 and grew into a full cabinets, countertops, and tile showroom in Byron Center. Their site, running on a flooring-industry platform built on WordPress, still told the old story.

Read the case study

“It's slow and we don't rank.”

Age Management of West Michigan had a sluggish WordPress site that wasn't performing in search despite a strong reputation and a loyal patient base.

Read the case study

“It doesn't match what customers see in person.”

West Michigan Kitchen Studio has three showrooms and a design team clients rave about. Their old site didn't come close to representing that.

Read the case study

The Risky Part

Migrating without losing what you've earned

This is the part most people get wrong, and it's the part that can genuinely hurt you.

Your existing site has ranking history. Pages that Google trusts, links pointing at specific URLs, years of accumulated signal. Move to a new site carelessly and you throw all of it away, and the traffic drop shows up weeks later, when it's hard to trace back.

  • Map every existing URL before anything moves
  • 301-redirect old URLs to their new equivalents, one to one where possible
  • Preserve page titles and meta descriptions that are already working, rewrite the ones that aren't
  • Keep content that ranks, even when it's ugly, and fix it after the move rather than during
  • Verify every redirect after launch and monitor Search Console for the first month

That last step matters more than it sounds. A redirect that returns the wrong status code looks fine to a human and is invisible to you until rankings slide.

Honest Scoping

Is it a redesign or a rebuild?

Worth being honest about, because the answer affects what it costs you.

A redesign

Makes sense when your content is decent, your structure roughly works, and the problem is presentation and platform.

A rebuild

Makes sense when the site's structure itself is the problem: pages that shouldn't exist, no clear path to contacting you, or content written for a business you no longer are.

Most projects are somewhere between. I'll tell you which one you're actually looking at rather than quoting the bigger one by default.

Common Questions

Common Questions

Will I lose my Google rankings?

Not if the migration is done properly. Redirects are the entire ballgame, and I map them before anything moves. What I can't promise is that rankings won't move for other reasons, Google changes constantly, but the migration itself shouldn't cost you.

Can I keep my domain?

Yes. Your domain is yours and stays yours.

What if my content is bad?

Common, and fixable. We can rewrite as part of the project or launch with what you have and improve it after. Launching with bad content is better than never launching.

How long does a migration take?

This completely depends on your old websites size and complexity. On average it takes 3-6 weeks.

Do you work on WordPress?

I migrate off it. I don't maintain WordPress sites, I made a deliberate choice in 2016 to specialize completely rather than spread thin, and that's held up.

Let's Build It

Let's see what your site
could look like

Tell me about your business and I'll design a free mockup of your homepage. If you love it, we build it. If not, no harm done.

Free mockup · no cost · no commitment